Luxe + Lulu

june - October 2023

Scope of Work:

Brand Design
Web Design
Flyer Design
Business Card Design
Creative Direction

Luxe + Lulu specialize in cosmetic tattooing and aesthetics, drawing inspiration from the world of art to deliver exceptional, personalized services that empower clients to embrace their unique beauty and feel truly confident.

Creative Direction:

The timing couldn't have been more perfect, as Luxe + Lulu was in the process of relocating. We seized the opportunity to align the brand with this exciting change. Additionally, we did an overhaul of her website - optimizing the booking process and ensuring a seamless experience for clients to schedule appointments and engage with Luxe + Lulu. This focus on user experience perfectly encapsulates the brand's commitment to providing a smooth experience for every client.

When Lulu approached us, we set out on an exciting rebranding journey. Our goal was to give her brand a better aligned identity in the permanent makeup & aesthetics world. Drawing inspiration from her roots as an artist, we aimed to infuse the brand with an elegant, luxurious, and a timeless aesthetic.