Opal Beauty + Wellness

august 2023

Scope of Work:

Full Logo Suite
Mini Brand Guidelines

Opal Beauty is a luxury beauty studio located in Madison, WI specializing in custom skin treatments, brows, lashes and makeup services. Created with you in mind, we offer quality- driven services with result-driven products. Through Katie’s own personal skin and health issues, she realized that achieving optimal skin health is more than skin deep. She believes that beauty begins from the inside and is here to enhance the outward reflection of that inner beauty.

Creative Direction:

The 'A' in the logo has been thoughtfully modified to mimic an elegant eyebrow arch, and the 'P' and 'L' have been seamlessly integrated to create a sparkling visual effect. This design not only mirrors the studio's name but also symbolizes the radiant skin clients can achieve and the transformative power of makeup products like shimmering highlighters. Opal Beauty's new logo is a reflection of inner and outer beauty, inviting clients into a world of luxury and self-discovery.

Opal Beauty's previous was no longer fully encapsulating their essence. Inspired by Katie's personal journey and her belief that beauty begins from within, we embarked on a journey to craft a logo that truly represents her mission.